Video QoE advances the delivery of end-to-end application QoE across telecom networks, starting with video, and expanding to voice and messaging.
The TIP Video Quality of Experience Management Project Group was formed to advance and manage the delivery of end-to-end video (and in the future, voice and messaging) application Quality of Experience running over telco networks. The Project Group consists of a collaborative group of Communication Service Providers (CSPs), vendors, integrators and Content Application Providers (CAPs).
The overall goal for this community is to define approaches to maintaining and improving QoE for video applications which are expected to run on wireless broadband networks of today and into the future. The community agrees to operate in a fair, collaborative and transparent manner to advance its mission.
Our Initial Focus
-
Identifying an industry-adoptable common set of QoE metrics for video delivery as well as recommendations and best practices to make these metrics accessible between CAPs and CSPs
-
Recommending mechanisms for exchanging information between CSPs and CAPs to enable application-level self-regulated video delivery based on network conditions or subscription policies
Video QoE's Leadership Team
Our Leadership Team steers the Video QoE's vision, coordinates cross-industry participation, and drives the creation of shared metrics, exchange mechanisms, and technical guidance that enable Communication Service Providers and Content Application Providers to jointly optimize video Quality of Experience.
Igor Arroyo Porras
Telefónica
Renuka Bhalerao
Meta
Dan Druta
AT&T
News & Resources
Why Video QoE Management Matters
Video formats behave differently, and so do the QoE tradeoffs. A shared approach enables consistent measurement, optimization, and accountability.
Optimizing QoE requires a nuanced, format-aware approach, unified standards, ongoing optimization, a relentless focus on user experience, and tight CAP–CSP collaboration.
Collaboration across teams and continuous learning are essential to deliver the best possible outcomes for all video types.
Differences in QoE Metrics Across Video Types
-
Short form videos (e.g., reels, stories) and long form/streaming videos (e.g., movies, live streams) have distinct user engagement patterns and expectations.
-
Metrics that matter for short form (e.g., quick load times, instant playback) may differ from those for long form (e.g., sustained quality, minimal buffering over time).
-
It’s crucial to tailor Quality of Experience (QoE) measurement approaches to the specific video format.
Lack of Unified Measurement Approach
-
There is currently no unified way to measure QoE across all video types.
-
Different teams and products may use varied metrics, leading to inconsistencies in reporting and optimization.
-
This fragmentation can hinder cross-team collaboration and benchmarking.
The Need for Balance and Continuous Optimization
-
Balance is key: Optimizing for one metric (e.g., startup time) can negatively impact others (e.g., video quality).
-
Continuous monitoring and adjustment are required to maintain optimal QoE as user expectations and network conditions evolve.
-
Trade-offs must be carefully managed to avoid degrading overall user experience.
Impact of Network Conditions
-
Network conditions (e.g., bandwidth, latency, packet loss) significantly affect achievable QoE.
-
Adaptive strategies (e.g., bitrate switching, buffering algorithms) are necessary to mitigate adverse network effects.
-
Real-time network monitoring and dynamic adjustment are essential for maintaining high QoE.
User Experience Remains Paramount
-
Ultimately, user experience is the most important metric.
-
Technical optimizations should always be evaluated in terms of their impact on user satisfaction and engagement.
-
Regular user feedback and data-driven insights should inform ongoing QoE improvements.
Project Group Scope & Focus
The Project Group focuses on two primary collaboration areas through independent workstreams:
Standard QoE Metrics
• Define common QoE metrics and semantics
• Establish exchange mechanisms between CAPs and CSPs
Self-Regulatory Delivery Mechanisms
• Develop mechanisms enabling application-level adaptation based on network conditions or policies
Video QoE's
Leadership
The Video QoE leadership team steers the Project Group’s vision, coordinates cross-industry participation, and drives the creation of shared metrics, exchange mechanisms, and technical guidance that enable Communication Service Providers and Content Application Providers to jointly optimize video Quality of Experience.
OpenLAN Subgroup Leadership
TIP OpenWiFi is the first project developed and contributed by the OpenLAN community. OpenWiFi is a community-developed, disaggregated Wi-Fi software system, offered as free open-source software, that includes both a cloud controller SDK and an Enterprise-grade Access Point (AP) firmware, designed and validated to work seamlessly together.
Subgroup Leadership
Jaspreet Sachdev (Kinara Systems)
Marcel Chenier (NetExperience,
a Pavlov Media company)
Sachin Mehra
(Inventum)
OpenLAN Switching (OLS)
OpenLAN Switching is building on the foundation of OpenWiFi, to expand the project to provide a unified solution for LAN switches that has all the same attributes as OpenWiFi (open-source, multi-vendor, interoperable whitebox, hardened and validated E2E systems).
Subgroup Leadership
Binny Jeshan
(Truminds Software Systems)
Teng Tai Hsu
(Edgecore)
OpenLAN Gateway (OLG)
OpenLAN Gateway (OLG) completes the OpenLAN mission of building a unified solution for in-building networks (WLAN, LAN, WAN), OLG focuses on the on-prem routing, security & compute capabilities. This is an open-source project, supporting multi-vendor (SoC/ODM), with an interoperable Cloud Management protocol and validated E2E systems.
Subgroup Leadership
Doron Givoni
(Shasta Cloud)
Our Target Deliverables
These deliverables will provide a clear roadmap for CAPs and CSPs to collaboratively optimize network traffic and enhance QoE while maintaining fairness, efficiency, and user privacy.
Guidelines & Best Practices Documentation
Consolidated information covering both QoE metrics and self-regulation mechanisms, including their implementation, validation, and deployment.
Technical Guidelines
Detailed guidelines for APIs, protocols, and frameworks developed under both work streams.
Test Plans and PoC Results
Test plans and results from lab PoCs to validate the proposed solutions.
Whitepapers & Playbooks
Industry-wide guidance on adopting the proposed solutions, ensuring scalability, efficiency, and privacy compliance.
Innovation In Your Inbox
Subscribe to TIP’s free newsletter for the latest in community innovations, news, and events.